Nadia Okonkwo
Founder & CEO
Who we are
We build brands people can walk into
BrandBeam is an independent experiential agency that turns strategy into standing-room-only moments. We're the strategists, producers and fabricators who sweat the details between the big idea and the first person who walks up and decides to stay.
Our story
Fourteen years of building the moment
BrandBeam started in 2011 in a borrowed East London warehouse, with two founders, a projector and a stubborn belief that the most powerful media channel left was the pavement outside a person's front door.
Our first job was a one-night pop-up for a challenger coffee brand. It was meant to sample 500 cups; it served 2,000 and ran three hours past closing because nobody wanted to leave. That queue taught us the whole business: experience isn't the marketing for the product — increasingly, the experience is the product.
Since then we've grown into a full-stack team of designers, technologists, producers and field crew, delivering activations across 65+ cities. We've stayed independent, stayed hands-on, and kept doing the unglamorous work — permits, power, load-in, teardown — that makes the glamorous work possible.
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People on the team
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Cities activated
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Independent & hands-on
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Clients retained year on year
What drives us
Mission, vision and the values in between
The principles that survive contact with a live build at 3am.
Our mission
To make brands unmissable in the real world — designing live experiences that pull crowds, spark conversation and turn footfall into fandom, then proving it moved the numbers that matter.
Our vision
A world where the most talked-about thing a brand does isn't an ad — it's a place people chose to stand in, a moment they filmed, and a story they told a friend the next morning.
Craft
Every seam, cue and colour temperature matters. We finish the details nobody was asked to notice — because everybody does.
Boldness
Safe ideas get walked past. We pitch the concept that makes the room go quiet, then figure out how to actually build it.
Rigour
Wonder runs on logistics. Run-of-show, contingency and measurement aren't the boring part — they're what lets the magic happen on time.
Care
For our crews, our clients and the strangers who walk in. A great experience is built by people who felt looked after while building it.
Leadership
The people pulling it off
Independent, hands-on, and usually on site before the client arrives.
Theo Marchetti
Executive Creative Director
Priya Raman
Head of Production
Callum Frost
Strategy Director
The road so far
Milestones that shaped us
2011
The warehouse and the projector
Two founders launch BrandBeam from a borrowed East London warehouse. The first pop-up sells out three hours past closing.
2014
Our first festival footprint
We take on end-to-end festival production for a national drinks brand — permits to power to teardown — and never look back.
2017
In-house fabrication studio opens
We bring build and set fabrication under our own roof, so what we render in the pitch is what we deliver on the ground.
2020
Immersive & XR practice launches
When the world went quiet, we invested in projection, AR try-ons and interactive installations — the tools of the next decade of live.
2025
480+ activations, 65+ cities
We're named Experience of the Year at the Global Activation Awards — still independent, still hands-on, still on site before the client.
Life at BrandBeam
The crew behind the crowd
Like how we think? Come build with us.
Whether you've got a brief to brief us on or a career to build, we'd love to hear what you're planning.
Get in touch