BTL – Below The Line
Sampling, in-store activations, roadshows and POS that drive immediate action.
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What we do
Above, below and on the shelf
BTL, ATL, event management and trade marketing — every discipline you need to build awareness, drive action and win the shelf, on one accountable team.
What we do
Four disciplines, under one roof
Above the line, below the line, on the ground and on the shelf.
ATL – Above The Line
Mass-market campaigns across TV, radio, print, outdoor and digital, at scale.
ExploreEvent Management
Corporate events, launches, trade shows and activations — concept to curtain-call.
ExploreTrade Marketing
Retailer programmes, planograms and merchandising that win the shelf.
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01 — Below The Line
BTL – Below The Line Marketing
Targeted, direct marketing activities that engage specific audiences through product sampling, in-store activations, roadshows, and point-of-sale materials. We craft immersive experiences that drive immediate consumer action and brand recall.
- Product sampling and in-store activations
- Roadshows and mobile brand experiences
- Point-of-sale materials and POSM deployment
- Trained field teams with redemption tracking
02 — Above The Line
ATL – Above The Line Marketing
Mass-market advertising campaigns across TV, radio, print, outdoor media, and digital platforms. Our ATL strategies build broad brand awareness and position your brand strongly in the consumer's mind at scale.
- TV, radio and print campaign production
- Outdoor / OOH and digital & programmatic
- Media planning, buying and negotiation
- Brand tracking and reach measurement
03 — Events & Experiences
Event Management
End-to-end conceptualization, planning, and execution of corporate events, product launches, trade shows, exhibitions, and experiential activations. From concept to curtain-call, we deliver memorable brand moments.
- Concept, theme and run-of-show
- Staging, AV, rigging, power and set build
- Vendor management and guest experience
- Health, safety and post-event reporting
04 — Channel & Retail
Trade Marketing
Strategic channel management to strengthen brand presence at the trade level. We develop retailer engagement programmes, planogram solutions, merchandising standards, and sell-through strategies that maximise shelf impact and sell-in performance.
- Retailer engagement programmes
- Planogram solutions and merchandising standards
- POSM production and field deployment
- Sell-in support and sell-through analytics
Before you brief us
Questions we get a lot
Can't see yours? Ask us directly — a producer replies within a day.
Six to eight weeks is comfortable for a single-city pop-up; national tours and immersive builds are best started three months out. We've also turned guerrilla stunts around in ten days when the moment demanded it.
Both. We're London and Manchester based but run activations nationwide, with a vetted roster of regional brand ambassadors and tour kits built to travel.
Yes — we agree KPIs before build (footfall, dwell time, samples redeemed, leads, reach, sentiment), measure on the ground, and hand you a report plus a reusable content library.
Always. Every activation ships with risk assessments, method statements, insurance and council or landlord liaison — you never chase a permit.
Ready to scope your activation?
Send us the brand, the goal and the cities. We'll come back with the big idea and a number.
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