Retailer engagement
Programmes and incentives that make retailers want to back your brand.
Channel & Retail
Trade marketing that turns distribution into shelf impact
We build the retailer programmes, planograms and merchandising standards that win your brand the best space — then staff, deploy and measure the shelf every single week.
5,000+ stores
22 retail partners
+27% sell-through
+34%
average sell-through lift after a shelf reset
Overview
The battle for the brand is won at the shelf
Trade marketing is the discipline of building your brand's presence at the trade level — the space between your dispatch dock and the shopper's basket. It's the retailer relationships, the planograms, the merchandising standards and the sell-through triggers that decide whether your product is seen, chosen and re-ordered, or lost in a crowded aisle.
It's for brands who have won distribution but not the shelf. If your stock reaches the store yet stalls on the gondola, if competitors keep grabbing eye-level facings, or if you can't see what's happening across thousands of outlets, a structured trade programme gives you back control of the last three feet.
BrandBeam runs the whole channel under one roof: category planners who build the planogram, retailer teams who negotiate the space, a production line that makes the POSM, field merchandisers who execute it store by store, and analysts who turn store audits into a live sell-through number. One programme lead, one dashboard, no gaps between listing and shelf.
Fourteen years in, we've merchandised in more than 5,000 stores for over 40 brands across modern and general trade in Pakistan — and we still obsess over the same three feet: the shelf where a shopper decides you're worth reaching for.
What's included
Eight things in every engagement
Planogram solutions
Category-led shelf layouts that earn you the facings that sell.
Merchandising standards
A clear playbook every store is dressed to, from flagship to kiryana.
POSM production & deployment
Wobblers to gondola ends, designed, produced and fitted on shelf.
Sell-in support
Listing decks, trade offers and range sell-in that wins the space.
Field merchandising teams
Directly managed merchandisers dressing the shelf city by city.
Trade audits
Photo-based store checks on share of shelf, stock and compliance.
Sell-through analytics
Audit and EPOS data turned into a live sell-through dashboard.
Why BrandBeam
Built different, on purpose
We win the shelf, not just the listing
Distribution gets you into the store; category strategy gets you the eye-level facings and the secondary display. Our planners build the shelf case retailers say yes to.
- Category-led planograms retailers accept
- Share-of-shelf negotiated, then defended
- Secondary displays at the decision point
Standards that stick, store after store
A standard that only holds in the flagship isn't a standard. Our directly managed merchandisers dress every outlet to the same playbook and prove it with photos.
- One merchandising playbook, every channel
- Photo-verified planogram compliance
- Corrected on the visit, not next quarter
Measured on sell-through, not activity
We treat the shelf like a performance channel. KPIs are agreed up front, audited on the ground, and reported as sell-through — the number your finance team actually cares about.
- Distribution & share-of-shelf tracking
- Sell-in and sell-through side by side
- Live dashboard from every audited store
Process
From audit to sell-through in five steps
1
Week 1Audit
We baseline distribution, share of shelf and compliance across the channel.
2
Weeks 2–3Plan
Planograms, standards and a costed trade plan you sign off.
3
Weeks 3–5Produce
POSM, fixtures and merchandiser kits designed and produced.
4
LiveDeploy
Field teams reset every shelf to the planogram, store by store.
5
OngoingMeasure
Audit cycles and a live sell-through dashboard with monthly readouts.
Featured work
All trade work
Trade marketing on the shelf
Results
What trade marketing delivers
0k+
Stores
merchandised, 2024
0k
SKUs
merchandised to planogram
0%
Sell-through
average uplift
0k
Distribution
points reached
BrandBeam rebuilt our shelf from the planogram up and held the standard across every outlet. Within a quarter our share of shelf was up nine points and sell-through followed — the audit dashboard made it a number I could take to the board.
FAQ
Trade marketing, answered
Yes. We field directly managed merchandisers across every major city and secondary town in Pakistan, from modern-trade chains to general-trade outlets, all reporting to one national programme so standards stay consistent from Karachi to Peshawar.
We build the planogram, brief every merchandiser to it, and then verify it with photo-based store audits. Non-compliant shelves are corrected on the same visit and flagged in the dashboard, so you see compliance as a live number, not a promise.
We design, produce and deploy POSM end to end — wobblers, shelf-strips, danglers, gondola ends, floor stands and branded fixtures — through our own production partners, so quality and delivery timelines stay under one roof.
Audit cadence is set to the channel: weekly cycles for key modern-trade accounts, fortnightly or monthly for the wider general-trade footprint. Every audit captures share of shelf, stock levels, planogram compliance and competitor activity.
Sell-in is getting stock into the store — distribution, listings and shelf space. Sell-through is getting it off the shelf into shoppers' baskets. We work both ends: sell-in support to win the listing and the space, then merchandising and shopper triggers to convert it.
We agree KPIs up front — distribution points, share of shelf, planogram compliance and sell-through rate — capture them through audits and EPOS or dispatch data, and report them in a live dashboard plus a monthly readout you can take to your board.
Related services
Often paired with
Ready to win the shelf?
Tell us the brand, the channel and the target — we'll bring the trade plan.